In a first, Indian appointed on Google's panel
Prof. Shilpa Sawant is a faculty member with NMIMS University, she spoke about the Google Online Marketing Challenge, which is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 110,000 students and professors from almost 100 countries have participated in the past 9 years. During her interview, she explained how her team was able to be the winner of the competition for two consecutive years This is the second time in a row your teams have won this competitive? What factors did you concentrate on both the occasions? Prof. Shilpa Sawant: There were three factors... i. Team members. We need a blend of competencies and a synchronised effort. ii. The choice of business. We really brainstorm the most for this. iii. ...